Usually coffee beans grow two to a fruit, flat against each other.
A peaberry is a special coffee bean you find — usually one out of ten — when collecting the seeds out of the coffee cherry.
Since there is more space within the cherry for the peaberry to grow, it takes on its rounded shape, extra flavor and enhanced sweetness.
You want your communication to be different than your competitors — as the peaberry is from a classical bean ?
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